Web marketer, also known as Internet marketing manager or web marketing manager, is responsible for creating and implementing online marketing strategies to increase sales and revenue for a company. They maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand. Aspects of launching a campaign include design, development, advertising and transactions.
Internet marketing managers specifically deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. They must develop an online marketing plan, conduct research and utilize the most current strategies in order to position the brand in the marketplace. Other tasks include supervising search engine marketing campaigns, tracking results, analyzing statistics and working with clients. It’s important to keep an eye out for new online marketing opportunities.