Step by step guide to becoming a web marketer

Web marketer, also known as Internet marketing manager or web marketing manager, is responsible for creating and implementing online marketing strategies to increase sales and revenue for a company. They maximize the technical and creative opportunities afforded by the breadth of Web-based static and social marketing in order to attract customers to the brand. Aspects of launching a campaign include design, development, advertising and transactions.

Internet marketing managers specifically deal with media buying, social networking and search engine optimization to maintain a client base and seek new clients. They must develop an online marketing plan, conduct research and utilize the most current strategies in order to position the brand in the marketplace. Other tasks include supervising search engine marketing campaigns, tracking results, analyzing statistics and working with clients. It’s important to keep an eye out for new online marketing opportunities.

What does a web marketer do?

A web marketer oversees and orchestrates a company’s Internet marketing efforts, which range from website development, search engine optimization, and online advertising to content marketing, viral marketing, and social media. You see, the Internet isn’t just a communications tool courtesy of email, a learning tool courtesy of the information found on websites, or a social tool courtesy of discussion boards, chat rooms, and instant messaging. It’s also an effective marketing tool, and companies know it, which is why many of them employ an Web Marketer. As an Online Marketing Manager, you’re exactly like an Online Advertising Manager in many ways. In addition to paid advertising, however, you also manage market research, public relations, media planning, customer service, sales strategy, and community outreach. It’s like a pizza: An Online Marketing Manager serves the whole pie while an Online Advertising Manager serves a single slice.
Still, your duties are more or less the same, just on a larger scale. You don’t create Internet marketing campaigns yourself. Rather, you manage the people who do, including Internet Marketers, Copywriters, Social Media Managers, and Web Designers.nnIn collaboration with them and others, you’re basically a professional decision maker. For instance, you decide how to spend your company’s Internet marketing budget, what its Internet marketing goals will be, and the content of its Internet marketing endeavors, such as what will be promoted on its Facebook and Twitter pages. Perhaps the most important part of your job, however, is getting results: Working with a Web Analytics Specialist, you’re accountable for measuring — and, ultimately, improving — your company’s online performance.

What kind of skills are required?

A web marketer is like a conductor. Many players, a lot of shiny noisy instruments and a big audience. It means understanding the nuances of the new web paradigms and how they interact. It’s about knowing about how each of the social and digital channels operate and interact with each other and the synergies that creates.

It raises questions. How different should my Facebook post be to my Twitter or Instagram tactics. What priority should I put on email marketing? How does my content marketing help build my search engine optimization?

The questions are many and complex. So what are the skills a web marketing manager needs to succeed on this fast evolving web? Here is a list of some of them.

  • Data analysis
  • Paid social media advertising
  • Email marketing
  • Search engine marketing
  • Develop skills with technology tools and platforms
  • Social media marketing
  • Content marketing
  • Mobile marketing
  • Viral marketing
  • Visual marketing

The steps to becoming a web marketer

  1. Earn a Bachelor’s Degree
  2. Consider getting certifications
  3. Acquire work experience
  4. Join a trade association
  5. Start your graduate education